A recent survey nearby ‘Pew Internet & American Life Plan Spring Tracking’ found that around 63% of cell phone users in America browse Internet over their cellphones. The current stats double to the figures compiled in 2009.
The growing use of cellphones and tablets for using Internet has resulted the origin and increase of the idea about responsive website.
Responsive web design (RWD) is a web design which offers an ultimate viewing experience in terms of readability and navigation across different Internet-enabled devices including mobile phones, tablets moreover desktop computer monitors.
With a growing propagate concerning users using mobile phones for browsing Internet, a mobile-friendly website has become the essence regarding SEO, a core component like web marketing campaigns.
Here are some of the major factors that contribute to the popularity of kindhearted web designing:
From Examine Engine’s Perspective
Google, the most popular search engine, recommends responsive web design to draw more traffic to your website. According to Google, RWD helps keep unstable and desktop content on a single URL.
It not only allows users to share content and link to the site effortlessly except also makes it easier for Google’s algorithms to index different pages of your website.
With sympathetic website, it is comparatively easy for Google to discover the content. The same URL and HTML allows it to crawl a page, retrieve data and catalog the pages with different Googlebot user agents.
A Single Website for Multiple Devices
One of the main advantages of responsive entangle design is that it offers a great user-experience across a wide grassland of devices connective screen sizes. With RWD in place, users need not bother much about frustrating procedures of resizing, panning and scrolling.
The significance of RWD further increases with the growing popularity of social media apps that allow mobile users to share, comment, connect et sequens visit web pages over an Internet-enabled mobile phone.
And a website which provides optimal viewing experience, overcoming the limitations of device and screen size attracts better ranking plus visitors’ flow than a ghettoize mobile site, designed for a particular device and screen size.
Easier to Manage
When you have a separate desktop and mobile site for the same company, you are required to run separate SEO campaigns for both. You will need to setup and track separate Analytics and promote two website URLs as divergent projects. Therefore, having a responsive web design will reduce your web marketing endeavors by half.
According to Walker Sands Mobile Barter Report Q3 2013, mobile users contributed 28 percent to the total website traffic in Q3 2013, a 67 percent growth over Q3 2012. Similar a Statista study states, there willful opheffen 5 million mobile phone users by 2017.
Going by the predictions and recent trends, one can say that paying for a responsive web design is a small price when compared to amount of traffic it can probably thrust to your website. Therefore, meanwhile it comes to SEO, responsive web motive is the need of the hour.